The Toronto Fringe is in full swing of what is by all accounts a tremendous year for the festival. So while we’re right in the thick of it, let’s start a discussion about things that have come up this year so we can help make an even better festival next year.
1. Are Ticket Sales Really Up? Buy how much? What does this translate to for average artist return? What was the average sell-through? Was sell-through more-or-less even across timeslots and venues?
There was concern that the move to 100% advance sales availability would hurt the Fringe, as patrons who didn’t get to see their top show would give up rather than come down to the festival to find out what else to see. I’ve always said that concern was unfounded as other festivals that moved that way actually reported massive sales increases.
Anecdotally, ticket sales and sell-outs at the…
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